Breaking Dawn Trailer Analysis: You Are Cordially Invited to the Event That Will Change Everything
I found the trailer rather wedding heavy, but this focus is hardly surprising given the way the wedding/honeymoon/headboard-busting has been framed as THE climax (pun intended) of the saga.
Rivaled recently by Royal Wedding fervor, the Swan/Cullen union will shortly get the world all agog in all things weddings once again.
As documented in books such as White Weddings or as in posts about the wedding industrial complex (as here, here, and here), society is in the grip of severe wedding fever, a fever which is on the one hand very expensive and promotes our consumer-driven society, and, on the other, which keeps humans (and females especially) all wrapped up in a romance narrative framed by ideas about (white) purity, true love, happily ever after, and normative (read monogamous and heterosexual) gender/sexuality roles.
This is one of the many reasons we, as a society, are so seduced by Twilight, it taps into our cultural love affair with weddings and romance BIG TIME.
In a few short months, the wedding will be writ large on cinematic screens, allowing fans to enter into the immortal love-story between human Bella and vampire Edward.
And, while the final book of the saga has a lot more going on than the wedding, the trailer definitely frames the nuptials as THE story, as “the event that will change everything.” Yet, this is actually NOT what happens in the book – the wedding may be the catalyst that finally results in Edward’s removal of his virginity warrior stance, and thus also results in Bella’s monstrous pregnancy (another plot point fetishized in the trailer), but the wedding itself is only a minor part of the final book.
Alas, the trailer pays lip service to the very narrative that I see driving a huge part of Twilight’s popularity – that love can last forever and that the best kind of love is that between a female and a male joined in marriage and resulting in the creation of children. New? Hardly. New for vampire tales? Why, yes. And that is the brilliance of the saga – taking things that are subversive and sinister – vampires, werewolves, immortality – and wrapping them in a true love conquers all package.
Yet, am I excited about the film’s release? Of course. Would I like to get an invite to THAT wedding? Of course!
I am, like so many females, a sucker for weddings. And this is exactly why Summit will make bank – and why their framing of the trailer will drive our just-off-the-high of the Royal Wedding society to become even more obsessed with the next big, big day. The question is, who will be dawning a Princess-Beatrice-type hat to the Swan-Cullen shindig?